WellCF, delivered as Coneso CF, is a social commerce platform developed by Wellware Sole Co.,Ltd for merchants who sell through Facebook. It turns comment-and-inbox selling into a managed process: comments become orders, payment slips are verified against the bank, and parcels are booked and tracked — in one system, in Lao.

The platform is built for the Lao market: a full Lao-language interface, Lao Kip alongside Baht and Dollar, BCEL payment verification, and HAL Logistics shipping.

There is a free plan. It covers 50 orders and 100 AI customer replies per month, across every selling channel. Paid plans are quoted per shop — see Pricing.

WellCF merchant dashboard showing today's revenue, orders, unpaid carts and unshipped carts
The merchant dashboard: today’s revenue and orders, unpaid carts and pending shipments at a glance.

Selling channels

CF Live

Run live selling sessions on your Facebook Page. Comments containing a product code are captured as they arrive and converted into orders, so the seller can keep presenting while the system records what was sold and to whom. The customer is sent their own order link automatically. A customer who comments the same code twice gets one order, not two.

CF Post and CF Reel

The same capture engine runs on ordinary posts and on reels. Customers comment a product code and the order is created and confirmed back to them — including outside your working hours.

Messenger and QR shop page

Orders can also be taken through Messenger, or through a QR shop page that customers scan in person — per shop or per product.

Stock control and the out-of-stock voice alert

Stock is decremented as orders are captured, so a live session cannot oversell the last piece. The moment a product reaches zero, WellCF plays a spoken Lao alert naming that product, in under 100 milliseconds — so the seller can announce it to the audience without stopping to check a screen, and without having to apologise to a customer afterwards.

AI customer assistant

WellCF includes an AI assistant that answers customer enquiries on Messenger using the merchant’s own product catalogue and a knowledge base the merchant supplies — shop policies, delivery terms, anything the assistant should know. It can look up a product, quote a shipping cost, and place an order.

Its behaviour, tone and language are configurable per shop. When a conversation needs a human, it hands the conversation to the merchant rather than guessing.

Payment verification

When a customer uploads a BCEL transfer slip, WellCF verifies it against BCEL’s own verification service and checks four things:

  • the slip is genuine;
  • it has not been edited;
  • it has not already been used for another order;
  • the money was paid into the shop’s own registered receiving account.

When all four pass, the order is marked paid. When verification cannot run, or anything looks wrong, the system does not approve the payment — it escalates the slip to the shop owner for manual review. The platform fails closed by design, and tells the merchant on screen to confirm receipt in their own bank account; WellCF does not guarantee any individual transaction.

Money-in reconciliation

Merchants can import their BCEL i-Bank account statement or their OnePay Shop merchant export. WellCF normalises both, matches incoming credits against orders, and flags any order marked as paid where no matching credit was received — so discrepancies surface during the month rather than at the end of it. Cross-bank payments that no slip can confirm are matched through the statement reference.

WellCF money-in reconciliation showing orders marked paid with no matching bank transfer
Money-in reconciliation: orders marked as paid with no matching transfer are flagged for review.

Shipping with HAL Logistics

WellCF integrates directly with the HAL Logistics API. From inside the order screen a merchant can:

  • look up HAL branches and parcel categories;
  • calculate the freight cost before committing;
  • book the parcel and receive its tracking number;
  • print a receipt with a scannable barcode;
  • cancel or amend a booking that has not yet been collected;
  • ship cash-on-delivery orders.

The customer’s address, already captured with the order, is the address that books the parcel — there is no re-typing into a second system. Merchants who hold their own HAL account can use their own credentials.

As HAL reports delivery events, WellCF updates the order and messages the customer on Messenger automatically — on delivery, on return, and on failed delivery. Exceptions also notify the shop owner, so a problem parcel is dealt with the same day.

Order management

Orders move through clear states — awaiting payment, paid, awaiting shipment, shipped, cancelled — each with its own working list.

WellCF unpaid orders list with order codes, customer details, products and payment type
The unpaid orders queue, with order codes, source channel, products and payment type.

Beyond selling products

Bookings

For salons, spas, guesthouses and event ticketing: define a bookable service and its time slots with a capacity per slot. Customers book and pay, and receive a QR ticket in Messenger. The ticket is scanned once at the venue and cannot be reused. Slot capacity is enforced, so the same slot cannot be double-booked.

Auctions

Run auctions with a starting price, a minimum bid increment and an optional buy-now price. Bids can be placed on the public auction page or typed directly into Facebook Live comments. A bid placed in the closing seconds automatically extends the auction, so a late bid cannot win by timing alone. Winner selection, settlement and dispute handling are built in.

Prize-draw games

Run guess-the-word or guess-the-number activities to build an audience around a live session. Entries are graded automatically, prizes are drawn against a defined prize inventory, and the winner receives a single-use voucher QR. Every award is recorded and auditable.

Reporting

Daily sales, sale status, revenue by status, top-sold products and top purchasing customers — each broken down by currency, with Kip, Baht and Dollar tracked separately.

WellCF sale status and revenue reports broken down by order state and currency
Sale status and revenue reporting, broken down by order state and by currency.
WellCF top sold product report ranking items by quantity sold and total value
Top sold products, ranked by quantity and total sales value, with export for accounting.

Pricing

Free plan. 50 orders per month and 100 AI customer replies per month, with access to every selling channel — Live, posts, reels, Messenger and QR shop pages — and to order, payment and shipping management.

Paid plans lift those limits and add multi-user access and the advanced modules. Pricing is quoted per shop according to order volume and the modules required — contact us for a quotation.

Getting started

There is no self-service signup. Accounts are provisioned by Wellware so that your Facebook Page, products and receiving bank account are connected correctly from the start:

  1. Contact us and tell us what you sell.
  2. We create your account and connect your Facebook Page.
  3. You load your products — manually or by Excel import — and go live.

The platform runs at cf.conesolao.com.

Enquiries

To arrange a WellCF account for your business, contact us:

Wellware Sole Co.,Ltd
01/033, Ban Pakthang, Sikhottabong District, Vientiane Capital, Lao PDR
Telephone: +856 20 5667 8686
Email: director@wellware.net

BCEL and HAL Logistics are the trademarks of their respective owners. WellCF integrates with their services and is not affiliated with or endorsed by them. Facebook is a trademark of Meta Platforms, Inc. WellCF verifies payment slips against the bank’s own verification service and fails closed when it cannot verify; merchants remain responsible for confirming receipt of funds in their own bank account.